Essays about: "importance of building ECONOMICS"

Showing result 1 - 5 of 39 essays containing the words importance of building ECONOMICS.

1. 1. Building Personal Brand Heritage

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emma Barfus; Giorgia Gaetaniello; Sara Safaee; [2023]
   Keywords : brand heritage; heritage brands; history; brand identity; brand trust; brand loyalty; Business and Economics;

   Abstract : The importance of brand history in brand heritage has often been stressed in research. However, it has not been researched how brands can create a brand heritage without making their personal history a focal point of their brand strategy. This paper examines if there is more than one way to conceive brand heritage.. READ MORE

3. 2. Power Dynamics in Corporate Scandals - A holistic analysis of the Theranos and Wirecard corporate scandals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : André Kelmendi Jansson; Ahana Majumdar; [2023]
   Keywords : Power; Power Dynamics; Corporate Scandals; Documentaries; Actors; Business and Economics;

   Abstract : This study examines the various essences of power displayed within corporate scandals, and how it can prevent scandals from getting exposed. Building on management studies, this research aims to fill a literary gap wherein corporate scandals are explored but not through the lens of power. READ MORE

4. 3. The Absence of Internal Sustainability Communication in Sustainable Organizations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Veronika Ringblom; Lucy Wang; Janisse Magnusson; [2023]
   Keywords : Sustainability; Sustainable Organizations; Internal Branding; Internal Communication; Value Alignment; Business and Economics;

   Abstract : Title: The Absence of Internal Sustainability Communication in Sustainable Organizations Seminar date: 2023-06-02 Course: FEKH49, Degree Project Undergraduate level, Business Administration, 15 University Credits Points or ECTS‐cr Authors: Janisse Magnusson, Veronika Ringblom, Lucy Wang Supervisor: Emilie Hesselbo Key words: Sustainability, Sustainable Organizations, Internal Branding, Internal Communication, Value Alignment Research question: How do sustainable organizations view the role of sustainability in their internal branding effort? Purpose: The study aims to explore how sustainable organizations conduct internal branding with regard to sustainability, as well as to theoretically refine and challenge existing theories on internal branding, internal communication, and the utilization of sustainability within these strategies. Methodology: To achieve the purpose of the study, a qualitative approach was adopted, specifically an abductive approach. READ MORE

5. 4. Adapting to the New Normal: Establishing and Maintaining Trust in B2B Relationships in a Post-Pandemic World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Festin; Alexandra Hildell; Ottilia Österström; [2023]
   Keywords : B2B; B2B Relationships; Trust; Trust-Building; COVID-19 pandemic; Post-pandemic; Remote Work; Hybrid Work; Interpersonal Trust; Interorganizational Trust; Calculative Trust; Affective Trust; Normative Trust; Business and Economics;

   Abstract : Purpose: To understand how B2B companies may establish and maintain trust in their relationships with customers during and in the post-COVID digital business landscape. Methodology: The study carries a qualitative approach conducted with an exploratory nature. READ MORE

6. 5. Public Participation in Sustainable Urban Development Strategies - A Tool for Improving Strategy Making or a Symbolic Means of Establishing Legitimacy?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ekaterina Faldina; [2023]
   Keywords : Community engagement; local authorities; Arnstein’s ladder; stakeholders; public participation; sustainable urban strategy; Business and Economics;

   Abstract : This thesis aims to analyse the relationships between key stakeholders in the process of developing and implementing an urban strategy using the example of the Sustainable Urban Development Strategy of the City of Saint Petersburg. This thesis is based on theories related to involving public participation in the planning and implementation of the city strategy and the options and perspectives of participation strategies for involving stakeholders. READ MORE