Essays about: "importance of marketing in present situation"

Showing result 1 - 5 of 7 essays containing the words importance of marketing in present situation.

  1. 1. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

    University essay from SLU/Department of Work Science, Business Economics, and Environmental Psychology

    Author : Lotten Lundgren; [2020]
    Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

    Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE

  2. 2. Investigating the Coordination Between Operations and Sales in an Industrial Environment - a Case Study at Tetra Pak

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Danielle Hultqvist; Filippa Wahlgren; [2012]
    Keywords : organisational success; strategic alignment; key performance indicators; capacity planning; operations strategy; marketing strategy; make-to-order; low-volume; lead-times; forecasts; Technology and Engineering;

    Abstract : Misaligned strategies that are developed within different units in a company is unfortunately a common occurrence. Generally, operations strategy and marketing strategy are difficult to align; the operations unit and the sales unit often have troubles understanding each other. READ MORE

  3. 3. Volvo CE in China : a case study of dual - brand strategy

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Peng Shao; Zeliang Sun; [2011]
    Keywords : Volvo CE; Lingong; Dual-brand Strategy; Synergy;

    Abstract : Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. READ MORE

  4. 4. Gröngödslingens roll i odlingssystemet : en jämförelse mellan Mälarregionen och Östergötland

    University essay from SLU/Dept. of Crop Production Ecology

    Author : Sofie Karlsson ; [2011]
    Keywords : ekologiskt lantbruk; gröngödsling; ogräskontroll; ekologiska gödselmedel; System Cameleon; kvalitativ intervju;

    Abstract : Green manuring is a way of creating an organic fertilizer by growing a crop that is mowed down. Besides the fertilizing effect this method has been shown to have a positive influ-ence on soil organic matter as well as weed flora, and green manure is an important me-thod of weed control in organic farming in parts of Sweden. READ MORE

  5. 5. Entering a new regional market within the technical consultant business

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Urban Rystedt; [2010]
    Keywords : Relationship marketing; networking; technical consultants; competitive advantage; mutual trust;

    Abstract : Aim: The aim of this study is to describe and analyse the factors that are important when entering a regional market, with a new brand name, within the technical consultant business in Sweden. Method: A qualitative research method has been applied to this study. Two interviews with key members of the chosen organisation have been performed. READ MORE