Essays about: "importance of marketing in society"

Showing result 16 - 20 of 52 essays containing the words importance of marketing in society.

  1. 16. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  3. 17. Churn Prediction : Predicting User Churn for a Subscription-based Service using Statistical Analysis and Machine Learning Models

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Amanda Flöjs; Alexandra Hägg; [2020]
    Keywords : Churn Prediction; User Churn; User Retention; Subscription-based Service; Machine Learning Models;

    Abstract : Subscription-based services are becoming more popular in today’s society. Therefore, any company that engages in the subscription-based business needs to understand the user behavior and minimize the number of users canceling their subscription, i.e. minimize churn. READ MORE

  4. 18. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

    University essay from SLU/Dept. of Plant Breeding (from 130101)

    Author : Lotten Lundgren; [2020]
    Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

    Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE

  5. 19. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok

    University essay from SLU/Dept. of Forest Economics

    Author : Julia Algotsson; [2020]
    Keywords : försäljning; försäljningsstöd; marknadsföring; premium-differentiering; varumärke; varumärkesbyggnad; varumärkesidentitet; virkesköpare; branding; brand building; business-to-business; business-to-business sales support; forest industry; sales; sales management; sales support;

    Abstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE

  6. 20. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Johan Brandt; Oscar Wärnling; [2020]
    Keywords : ;

    Abstract : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. READ MORE