Essays about: "importance of marketing in society"

Showing result 21 - 25 of 52 essays containing the words importance of marketing in society.

1. 21. Multi-stakeholder partnership in smallholding dairy farming : a case study from Bangladesh

   University essay from SLU/Dept. of Economics

   Author : Farjana Bilkis; [2019]
   Keywords : business administration; business strategy; creating shared value; formal; multi-stakeholder partnership; marketing; smallholding dairy farming food;

   Abstract : In the era of Sustainable Development Goal 2030 agenda, development of agribusiness and poverty eradication is quite significant challenges, particularly in developing countries like Bangladesh. Smallholding dairy farming is a crucial part of agribusiness and poverty reduction in Bangladesh, though there are many economic and social challenges for smallholding farmers. READ MORE

3. 22. Personal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Karlsson; Carla Melissa Cetino Salazar; [2019]
   Keywords : Personal Branding; Brand Essence; Online Offline Channels; Interplay; Layers of Personal Brands; Business and Economics;

   Abstract : Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thesis was to dive deep into the phenomenon of personal branding by answering the research question of how individuals interrelate online and offline scenes when expressing their personal brand. Theoretical Perspective: A conceptual framework was developed based on previous research, which displays the connection between the different personal branding environments. READ MORE

4. 23. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

5. 24. Max(imum) vegan : a case study on vegan products in the food service sector

   University essay from SLU/Dept. of Economics

   Author : Julia Marcopoulos; [2017]
   Keywords : consumers; food; food service sector; marketing; plant based diet; sustainable eating; sustainability; vegan;

   Abstract : Animal based foods have been important components of the Swedish diet for many years. As the meat, dairy and eggs require more resources than plants the sustainability advantage of the vegan diet is becoming incresingly acknowledged. However, research has shown evidence of it being difficult to change peoples’ dietry habits. READ MORE

6. 25. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
   Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

   Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE