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Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olle Lagerqvist; Daniel Carlsson; [2022]
   Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

3. 2. Risk Communication of New Drugs : A qualitative interview study

   University essay from Uppsala universitet/Institutionen för farmaci

   Author : Märta Lindquist; [2022]
   Keywords : ;

   Abstract : Background: Pharmaceutical development has taken new ground in recent decades and placed new demands on the regulations. Since 2005, a risk management plan (RMP) has been required when applying for a first marketing authorization for a drug. The RMP forms the basis for how identified risks with the drug are to be managed. READ MORE

4. 3. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

5. 4. Sustainability Barriers in SMEs : A study of strength of sustainability barriers and practical solutions in Green product lifecycle at SMEs

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alireza Alipour; Mehdi Rahimpour; [2020]
   Keywords : Green product lifecycle; green marketing; SMEs; eco-guideline; eco-barrier;

   Abstract : Background: Small and medium-sized firms (SMEs) have their impact on the environment besides their benefits.  While a business grows, naturally destroying impacts are also growing. SMEs have a variety of barriers to be green and sustainable. READ MORE

6. 5. Are You Staying? : A Study of In-movers to Northern Sweden and the Factors Influencing Migration and Duration of Stay

   University essay from Umeå universitet/Kulturgeografi

   Author : Erika Andersson; [2017]
   Keywords : Internal migration; life course; duration of stay; gendered migration; event history analysis; sparsely populated; rural migration; regional development; northern Sweden; Intern migration; livscykelteori; vistelse; vistelseperiod; könad migration; överlevnadsanalys; glesbefolkade områden; rural migration; regional utveckling; norra Sverige;

   Abstract : The distribution of the population has multiple implications on regional development and planning. In-migration is frequently seen as the only possible solution in order to rejuvenate the population and stimulate regional development in sparsely populated regions. READ MORE