Essays about: "internal metaphor"

Found 4 essays containing the words internal metaphor.

  1. 1. The Project-based View of Entrepreneurship : Exploring the Project-based View and its Implications for Start- ups

    University essay from Umeå universitet/Företagsekonomi

    Author : Diana Zharovskikh; Liv Langmaack; [2017]
    Keywords : Entrepreneurship; Project Management; Start-up; Project-based view;

    Abstract : This thesis explores the “project” in the entrepreneurial context, specifically the project- based view of start-ups. Start-ups are defined as entrepreneurial new ventures which have unstable business models, an open and simple organisational structure and which utilize innovative strategies for their development. READ MORE

  3. 2. Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions

    University essay from Internationella Handelshögskolan

    Author : Carlos Valles; Antoniya Petrova; [2012]
    Keywords : Adoption barriers; attitudes; brand extension; consumer behavior; Facebook commerce; f-commerce; perceived risks; perceptions; ZMET;

    Abstract : Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. READ MORE

  4. 3. Punning Exploiting External and Internal Metaphors : A Study of Groucho Marx's Use of Metaphor Reversal

    University essay from Engelska institutionen

    Author : Kalle Larsson; [2007]
    Keywords : polysemy; punning; metaphor reversal; figurative meaning; literal meaning; internal metaphor; external metaphor; idiom; continuum; universe of discourse;

    Abstract : The aim of this study has been to analyse metaphorical strings which have been interpreted literally, a process referred to as metaphor reversal. This was first described by Löflund (1999:18) and the specific term was later coined by Alm-Arvius (2006:6). Metaphor reversal is basically a subcategory of the broader term polysemy punning. READ MORE

  5. 4. Do You Really Want to Set Me on Fire, My Love? : The Use of Internal and External “Fire and Heat Metaphors” in some Rock Lyrics

    University essay from Engelska institutionen

    Author : Kalle Larsen; [2006]
    Keywords : Fire and heat metaphor; internal metaphor; external metaphor; underlying cognitive structure; conceptual metaphor; target; source; continuum; universe of discourse;

    Abstract : The aim of this study has been to investigate whether metaphors in terms of fire and heat in rock lyrics can be interpreted figuratively as well as literally. The terms for these latter two categories are internal and external metaphors. Many rock lyrics are about love, a theme often described with the use of metaphors. READ MORE