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Showing result 1 - 5 of 38 essays matching the above criteria.

  1. 1. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Jessika Melander; Diana Al-Khameesi; [2023]
    Keywords : SDG; Consumer attitude; Cultural values; Hofstede;

    Abstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE

  2. 2. Navigating the challenges of international business: an analysis of factors influencing the exit of multinational corporations.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Miriam Lini; Naiymie Binta Arman; [2023]
    Keywords : Multinational Enterprises; Market Exit; Transaction Cost Theory; Institutional Theory; Isomorphism; Legitimacy; Entry modes; internationalization ; Exit modes; Institutional distance; Institutional Infrastructural hassle factors;

    Abstract : ABSTRACT   Date: [2023-05-30] Level:  Bachelor Thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:  Naiymie Binta Arman   Miriam Lini       (00/02/27)    (02/05/06) Title:    Navigating the Challenges of International Business: An Analysis of     Factors Influencing the Exit of Multinational Corporations. Supervisor:    Edward Gillmore  Keywords:    Multinational Enterprises, Market Exit, Transaction Cost Theory,      Institutional Theory, Isomorphism, Legitimacy, Entry modes      (internationalization), Exit modes, Institutional distance, Institutional &     Infrastructural hassle factors  Research question:   What are the internal and external characteristics that drive market exit?  Purpose:    The aim of this study is to investigate the internal and external factors that contribute to the exit of MNEs from foreign markets, and to provide insights for firms operating in foreign markets. READ MORE

  3. 3. Knowledge sharing and relational processes in global, virtual teams : A qualitative case study in a global organisation

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Sofia Martinsson Broström; Nathalie Skoglund; [2023]
    Keywords : Global virtual work environment; communication; virtual work environment; knowledge sharing; trust in virtual team; relational processes in virtual team; global leaders; global employees;

    Abstract : Title: Knowledge sharing and relational processes in global, virtual teams – A qualitative casestudy in a global organisation Level: Thesis for master’s degree in international business administration & management Authors: Sofia Martinsson Broström & Nathalie Skoglund Supervisor: Carina Holmgren Date: June 2, 2023 Aim: The aim of this study is to explore the opportunities and challenges in knowledge sharing in virtual global teams. Method: In this case study, a qualitative method has been applied using semi-structured interviews. READ MORE

  4. 4. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
    Keywords : ;

    Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

  5. 5. Competitive Productivity in the South African Renewable Energy Procurement Programme

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Paul Frick; [2020]
    Keywords : Competitive Productivity; Trust; Pragmatism; Renewable Energy Procurement Programme;

    Abstract : Title: Competitive Productivity in The South African Renewable Energy Procurement Programme Level: Final assignment for the Master Programme in Business Administration Author: Paul Frick Supervisor: Dr. Daniella Fjellström Date: 2020 – 01 Aim: The aim of the study is to examine the concept of Competitive Productivity (“CP”) in the context of the renewable energy independent power producer procurement (“REIPPP”) programme in South Africa, as the case study, which consists of private public partnerships and to understand how the actions of government have an influence on the competitiveness of the procurement programme. READ MORE