Essays about: "international business administration thesis"
Showing result 16 - 20 of 38 essays containing the words international business administration thesis.
-
16. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia
University essay from Avdelningen för ekonomiAbstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE
-
17. A Case Study Approach on Manufacturing Alternatives in an Emerging Market - Evaluation from a Cost, Flexibility and Risk Management Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Case Study Approach on Manufacturing Alternatives in an Emerging Market – Evaluation from a Cost, Flexibility and Risk Management Perspective Authors: Marianne Johansson and Robin K Rendahl Supervisors: Charlotta Johnsson, Department of Automatic Control, Faculty of Engineering, Lund University, Sweden Måns Kjellsson, Department of Business & Administration, School of Economics and Management, Lund University, Sweden Project Owners: Are Nakkim, Vice President Business Development, Orkla Brands International Sergey Gaydamaschko, Supply Chain & Technical Director, Orkla Brands Russia Research Issue: The need for flexibility as ways to risk manage plays a big part in both Supply Chain theories and Manufacturing Strategy. The literature reviewed states that increased flexibility equals higher costs and outsourcing to a low-cost country often means lower production costs. READ MORE
-
18. Securing the global brand strategy : – global standardization or local adaptation
University essay from Ekonomihögskolan, ELNUAbstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE
-
19. How to find a great international leader : The case of Swedish Managers working in Singapore
University essay from Avdelningen för ekonomiAbstract : Title: How to find a great international leader – The case of Swedish Managers working in Singapore Level: Second Cycle: 15 Credit: Master Thesis in Business Administration Author: Charlotte Tham Supervisor: Maria Malama Examiner: Akmal Hyder Date: June 2011 Aim: I’m interested in finding a way to make successful international recruitments. To do so I have worked with three research questions: What distinguish an international leader from a domestic leader? How do you recruit a successful international leader? Which personal qualities make an international leader successful? Method: I have used a personal test (Hogan Personality Inventory) to find which personal qualities the manager has. READ MORE
-
20. Investigating factors that can have an impact on customer loyalty : an empirical study of IKEA
University essay from Avdelningen för ekonomiAbstract : Title: Investigating factors that can have an impact on customer loyalty -an empirical study of IKEA Level: thesis for Bachelor Degree in Business Administration Author: Nana Wei 8502202-T141 Supervisor: Dr. Aihie Osarenkhoe Date: 2010 – May Aim: The aim of this thesis is to investigate which factors will have impact on customer’ loyalty strategy. READ MORE
