Essays about: "international business administration thesis"

Showing result 11 - 15 of 38 essays containing the words international business administration thesis.

1. 11. INTERNATIONAL SERVICES MARKETING : A CASE STUDY OF GAMMAKNIFE SURGERY IN ARGENTINA

   University essay from Avdelningen för ekonomi

   Author : MICHAEL ERIKSSON; [2013]
   Keywords : Services Marketing; Trust; Invap; Elekta; Gammaknife. Argentina;

   Abstract : Title: International Services Marketing – A case study of Gammaknife surgery in Argentina Level: Final assignment for Bachelor Degree in Business Administration Author: Michael Eriksson Supervisor: Akmal Hyder Date: 2013 – May Aim: The aim of this study is to describe the internationalization process of services by looking at a Swedish healthcare service. The study has been performed before in different countries with distant cultures. READ MORE

3. 12. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Amanda Elg; My Engdahl; [2013]
   Keywords : Leadership; personal brand; corporate brand; Ledarskap; personligt varumärke; företagsvarumärke;

   Abstract : Title                                 Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course                             Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International Marketing Authors                           Amanda Elg and My Engdahl Supervisors                      Maya Hoveskog and Ingemar Wictor Keywords                        Leadership, personal brand, corporate brand Problem formulation       ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?” Purpose                            The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. READ MORE

4. 13. Organic Coffee for a Sustainable Development in Peru : A qualitative study on how Peruvian coffee farmers’ development is affected by choosing organic cultivation and certification

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Klas Marcus Brink; [2013]
   Keywords : Organic; Coffee; Sustainable development; Peru; Small-scale agriculture; Organic Coffee; Agricultural Technology; Developing countries; Social entrepreneurship; Context; Certification; Corporate social responsibility; Ekologisk; Kaffe; Hållbar utveckling; Peru; Småskaligt jordbruk; Ekologiskt kaffe; Jordbruksteknologi; Utvecklingsländer; Socialt entreprenörskap; Kontext; Certifiering; Företags samhällsansvar; Organico; Café; Desarollo sostenible; Perú; Agricultura a pequeña escala; Café organico; Tecnología agropecuaria; Países en desarrollo; El emprendimiento social; Contexto; Certificación; Responsabilidad social de las empresas;

   Abstract : Abstract Title: Organic Coffee for a sustainable development in Peru -­‐ A qualitative study on how Peruvian coffee farmers’ development is affected by choosing organic cultivation and certification Seminar date: 2013-­‐05-­‐31 University: Mälardalen University Västerås Institution: School of Business, Society and Engineering Level: Bachelor Thesis in Business Administration Course name: Bachelor Thesis in Business Administration, FÖA 300, 15 ECTS Author: Marcus Brink 1987-­‐05-­‐10 Tutors: Birgitta Schwartz Examiner: Peter Dobers Pages: 145 Attachments: List of interviews, Interview questions to coffee farmers Key words: Sustainable development, organic, coffee, certifications, coffee farmers, small scale farmers, Peru, bachelor, conventional coffee, organic certification, profitability, environment, social entrepreneurship, context, coffee producers Research question: In what way are small-­‐scale coffee farmers in the region of Junín, Peru, able to benefit from “Organic” certifications or conventional coffee cultivation to develop sustainable? Purpose: The purpose of this field study was to get an understanding of how and if organic farming is an adequate solution for sustainable development of small-­‐scale coffee farmers in developing countries or not. Method: This bachelor thesis was done as a field study financed by the Swedish International Development Agency (Sida) under the program of Minor Field Studies provided by the International Programme Office for Education and Training. READ MORE

5. 14. Marketing within higher education institutions - A case study of two private Thai universities

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Kristian Starck; Shahriyar Hossein Zadeh; [2013]
   Keywords : Higher Education; Higher Education Institution; Foreign Students; Student Attraction and Enrollment; Thailand; Bangkok University International College; Webster University;

   Abstract : Date of final seminar: 2013-05-29. Academic level: Master Thesis in Business Administration, 15 ECTS. University: Mälardalen University, Västerås, Sweden. Institution: The School of Business, Science and Engineering. READ MORE

6. 15. Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden

   University essay from IHH, Marketing and Logistics

   Author : Bernhard Zachhuber; Per Adolfsson; [2012]
   Keywords : Marketing; Pricing; Customer; Customer Segment; Target Group; Loyalty; Behavioural Loyalty; Attitudinal Loyalty; Mecenat; Loyalty Card; Business Administration; Consumer; Behaviour; Repurchase; Purchase Decisions;

   Abstract : Background      Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. READ MORE