Essays about: "international strategy of IKEA"

Showing result 6 - 10 of 10 essays containing the words international strategy of IKEA.

1. 6. Time based strategy in distribution logistics : gaining competitive advantages in IKEA

   University essay from Akademin för teknik och miljö

   Author : Ji Liu; Yuhui Röhstö Hou; [2011]
   Keywords : distribution logistics; time based strategy; IKEA;

   Abstract : Distribution logistics plays a critical role in international companies that want to have more competence in the complex and global market. Today, most customers care more about whether the products can be in hand of them within expected time instead of how company delivery the products. READ MORE

3. 7. Investigating factors that can have an impact on customer loyalty : an empirical study of IKEA

   University essay from Avdelningen för ekonomi

   Author : Nana Wei; [2010]
   Keywords : customer loyalty; customer classifying; trust; commitment; communication;

   Abstract :   Title: Investigating factors that can have an impact on customer loyalty -an empirical study of IKEA     Level: thesis for Bachelor Degree in Business Administration   Author: Nana Wei 8502202-T141   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: The aim of this thesis is to investigate which factors will have impact on customer’ loyalty strategy. READ MORE

4. 8. Low Cost Country Sourcing: An introduction for companies on the verge of starting their LCC sourcing initiatives

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Shirin Javaheri; [2007]
   Keywords : Low-cost country sourcing; Global sourcing; Outsourcing; Low-cost countries;

   Abstract : This thesis was originally written on behalf of ASSA ABLOY AB, a company on the verge of increasing its low-cost country sourcing. The main purpose of this thesis was to investigate which type of products are most suitable to source in low-cost countries and which type of contractual business form that is most suitable for sourcing in low-cost countries. READ MORE

5. 9. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Ying Pan; [2007]
   Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE

6. 10. Strategies adopted in the International Market : The case of IKEA in France

   University essay from Institutionen för teknik och samhälle

   Author : Damien Badier; Carole Rousset; [2007]
   Keywords : IKEA; strategy; adaptation; standardization; SWOT; marketing;

   Abstract : This Bachelor degree thesis deals with the strategies that IKEA has adopted in France since its establishment up to now. It is essentially based on interview with the person responsible for the public relations of IKEA France. READ MORE