Essays about: "internationalization adaptation"

Showing result 11 - 15 of 21 essays containing the words internationalization adaptation.

  1. 11. The Best of Two Worlds - Understanding how global professional service firms balance global integration and local responsiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Walter; Gabriella Fries; [2016]
    Keywords : Professional service firms; Global integration; Local responsiveness; Insurance intermediary firms;

    Abstract : In the wake of the knowledge economy, professional service firms (PSFs) have arisen and capitalized on knowledge, offering advanced expertise to their clients. With time, they have expanded across borders and several global PSFs are now among the world's largest companies. READ MORE

  3. 12. The international marketing strategy of grocery retailers – the strategy of adaptation and standardization

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Anna Tseltsova; Katharin Bohnert; [2015]
    Keywords : Retail internationalization; retailing marketing mix; grocery retailer; adaptation; standardization; international marketing strategy; consumer portrait; psychic distance; physical distance;

    Abstract : Research question – The research question, that this study attempts to answer, is, what and why grocery retailers, which specifically work with the strategy of standardization, adapt in their marketing mix to the host market. Main adaptations are analyzed with regard to psychic distance in terms of consumer characteristics. READ MORE

  4. 13. Illusion of symmetry between institutional contexts : A thesis of how asymmetry in managers perception on cultural and institutional distance affect the extent of firms’ adaptation to a different institutional context.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maja Tinggren; Shuang Wang; Loza Wanna; [2014]
    Keywords : Illusion of symmetry; Cultural distance; Institutional distance; Adaptation of business practices;

    Abstract : Internationalization of firms has been an on-going process for many years, however, over the recent years, there has been radical changes in the business world, which has created a more competitive business environment for firms. This change in the business environment has not been an easy process nor is it anticipated to get any easier. READ MORE

  5. 14. Health Services Marketing in a Cross-Cultural Environment: Elekta in Hong Kong

    University essay from Avdelningen för ekonomi

    Author : Stefan Gutehall; [2013]
    Keywords : Services marketing; Internationalization; Hong Kong; Culture; Adaptation; Standardization;

    Abstract : Aim: The aim of this research is to explore how the process variables adaptation/standardization, trust and networks are utilized when handling the service characteristics heterogeneity and intangibility when services are introduced in new culture, in this case in Hong Kong. Method: The method chosen for the study was case study and primary qualitative data collection was made through semi-structured interviews with seven key persons at Elekta. READ MORE

  6. 15. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Kostantin Valassis; Yannick de Rosen; [2013]
    Keywords : Marketing mix; adaptation; standardization; SMEs; internationalization.;

    Abstract : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. READ MORE