Essays about: "internationalization adaptation"

Showing result 16 - 20 of 21 essays containing the words internationalization adaptation.

  1. 16. Services marketing in a cross cultural environment : the case of Brazil

    University essay from Institutionen för ekonomi

    Author : Philip Hachmeister; Andrian Satrio; [2009]
    Keywords : international services marketing; adaptation; standardisation;

    Abstract :    ABSTRACT   Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. READ MORE

  3. 17. Foreign Market Analysis : A case study of a Canadian SME in the men's retail fashion industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Brooke Zanini; Caroline Pehrson; [2008]
    Keywords : Foreign Market Analysis; Retail Fashion; Canada; Sweden;

    Abstract : Background Internationalization is a rapidly increasing trend of firms and markets in today’s business environment where fashion companies have evolved to be one of the most successful and dynamic international retailers. Though a majority of SMEs in the retail fashion industry have the potential to become international, many never do due to a number of barriers. READ MORE

  4. 18. The process of Internationalization in Small and Medium Enterprises (SMEs) : "Challenges encountered in the process of Internationalization from product adaptation and standardization perspective"

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Kishore Kumar Bandi; Kamlesh Bhatt; [2008]
    Keywords : Internationalization; SME’s; Internal challenges; External challenges; Product adaptation and product standardization;

    Abstract : This dissertation focuses on the challenges that arise when the SMEs enter into an international market (Internationalization) and adopting international product strategy to survive in foreign market. To be able to gain better understanding of the subject, research questions concerning the challenges faced during internationalization by SMEs from product adaptation and standardization perspective. READ MORE

  5. 19. Internationalization of Swedish R&D: Motives and problems

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Klara Halkjaer; David Salsbäck; [2007]
    Keywords : internationalization; research; development;

    Abstract : This thesis examines the development of geographical location of research and development (R&D) in Swedish multinational corporations (MNCs), and the motives and problems associated with locating R&D abroad. A questionnaire-based survey is used in an attempt to map the global location of R&D on a country by country basis, and to evaluate the drivers and obstacles to internationalization. READ MORE

  6. 20. The adaptation and standardization on websites of international companies : Analysis and comparison from websites of United States, Germany and Taiwan

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Andrea Troestler; Hsin Ping Lee; [2007]
    Keywords : websites; internationalization; adaptation; standardization; industry; national culture; organizational culture;

    Abstract : To find an appropriate balance between centralization and localization is a key factor for a successful international company. From a company perspective, this thesis tries to figure out if the different aspects such as organizational culture, national culture and industry sector determine the standardization or adaptation of companies' websites and which website features are affected. READ MORE