Essays about: "internet and international marketing"

Showing result 16 - 20 of 36 essays containing the words internet and international marketing.

1. 16. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
   Keywords : Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

   Abstract : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. READ MORE

3. 17. Advertising, Internet Based Networking Websites (IBNWs) and New Ventures

   University essay from Handelshögskolan vid Umeå universitet

   Author : Carlos Jara; Terence Wayburne; [2012]
   Keywords : Business Development; Advertising; Social Networks; Facebook; Entrerpeneurship; Desarrollo de Negocios; Publicidad; Redes Sociales; Facebook; Emprendimiento;

   Abstract : With the explosion of technology we are finding that our methods of communication are  changing rapidly year to year. The way that we interact with each other from personal  levels to more formal business is all being affected. READ MORE

4. 18. Pets as Status Symbols

   University essay from IHH, Marketing and Logistics

   Author : Tadas Cekavicius; Milda Pajarskaite; [2012]
   Keywords : Pets; status; symbols; conspicuous; consumption; cats; dogs.;

   Abstract : According to Onkvisit and Shaw (1987), many products and possessions can be perceived as extensions of consumers' self-identity.  Some consumers might even try to enhance their image through conspicuous or status consumption. According to Mosteller (2008), possessing a pet is closely related to the theory of the extended self. READ MORE

5. 19. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

   University essay from Institutionen för ekonomi och it

   Author : Habibur Rahman; Han Lili; [2011]
   Keywords : E-commerce; E-commerce Customer Satisfaction;

   Abstract : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. READ MORE

6. 20. Differences of Consumers’ Perception and Attitude towards Marketing Communication through media: comparison generation X, Y, and Z inThailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Rinporn Phanthong; Warunee Settanaranon; [2011]
   Keywords : Generation X; Generation Y; Generation Z; Consumer behavior; Marketing communication;

   Abstract : Date: June 1st, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO705) Title: Differences of Consumers’ Perception and Attitude towardsMarketing Communication through media: comparison generation X, Y, and ZinThailand Problem: How each generation perceive and react to marketingcommunication differently: comparison Generation X, Y, and Z. Research question: What are the particular differences ofperception and attitude towards marketing communication through media among eachgroup of consumers: comparison Gen X, Y, and Z in Thailand? Purpose: To compare differences of perception and attitude betweengeneration X, Y and Z towards marketing communication through the chosen media(television, print, and internet). READ MORE