Essays about: "internet and international marketing"

Showing result 6 - 10 of 36 essays containing the words internet and international marketing.

1. 6. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camila Moreira; Viktoria Chalkidou; [2018]
   Keywords : higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

   Abstract : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. READ MORE

3. 7. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

4. 8. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

5. 9. Ökad djurvälfärd i Europa, ett konkurrenshot mot svensk grisproduktion?

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Oscar Hilmér; Cecilia Klasson; [2017]
   Keywords : svensk grisproduktion; välfärdskoncept; djurskyddslagen; svenskt kött; knorr; fixering; halm;

   Abstract : Sedan vi började studera på SLU har vi fått upp ögonen för den internationella konkurrensen för svensk grisproduktion. Syftet med denna studie är att kartlägga om det finns koncept på den europeiska marknaden som kan konkurrera med svenska produkter. READ MORE

6. 10. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Carl Brunius; Isak Lind; [2017]
   Keywords : Affiliate Marketing; Digital Marketing; Entry barriers; Entry Strategy; Ecommerce; Social Media; Affiliate marketing; Digital marknadsföring; E-handel; Etableringshinder; Social media;

   Abstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE