Essays about: "internet and international marketing"

Showing result 21 - 25 of 36 essays containing the words internet and international marketing.

  1. 21. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

  3. 22. Emerging markets: A case study on foreign market entry in Bangladesh

    University essay from Ekonomihögskolan, ELNU

    Author : Feleke Tantu; Md.Ashiqur Rahman; [2011]
    Keywords : emerging market; entry strategy; market entry; factors behind entry choice; entry mode; entry node; entry timing;

    Abstract : Abstract Title: Emerging Markets – A Case Study in Foreign Market Entry toBangladesh Keywords: emerging market, entry strategy, market entry, factors behind entry choice, entry mode, entry node, entry timing Background: Internationalism and international marketing are hot topics among the strategy discussions of the companies and as a result companies continuously look for new, unreached sales potential to their products and services as well as better use of their resources. Purpose: To find the most efficient international market entry strategy for companies moving from developed/transition economy to an emerging market. READ MORE

  4. 23. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Warangkana Kombenjamas; Nuchanart Lertrattananon; [2011]
    Keywords : excellant;

    Abstract :                                                                        Abstract Title:                     Services Marketing Mix of Foreign Coffee Franchiser in Bangkok Program:               International Marketing Authors:                Miss Warangkana Kombenjamas (19801029)                             Miss Nuchanart Lertrattananon (19870818) Supervisor:            Jean-Charles Languilaire Examiner:              Ole Liljefors Final Seminar:        30/5/2011 Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors? Purpose:                To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors. Method:                 This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). READ MORE

  5. 24. Relationship Marketing in the online social network context : a study on student attitudes

    University essay from IHH, Företagsekonomi

    Author : Jakob Grunditz; Emil Liljedahl; Andreas Nyström; [2009]
    Keywords : Relationship Marketing; Internet Marketing; Facebook; OnlineSocial Networks; Mutual Value Offerings;

    Abstract : Relationship marketing represents a trend in marketing to focus on mutual value creation and consumer retention by strengthening the connection between an organization and its customers. With the growing popularity of online social networks such as Facebook and Twitter as communication platforms, the networks have gained attention as tools that organizations can use to address current and potential consumers. READ MORE

  6. 25. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE