Essays about: "introduction to consumer behaviour"
Showing result 1 - 5 of 10 essays containing the words introduction to consumer behaviour.
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1. Sustainable Mobility : A quantitative study on the influence of user attitudes and risk perceptions on the consumer's intention to purchase electric vehicles.
University essay from Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)Abstract : In the last decade the automobile industry has invested heavily in the developments of better vehicles, in regards to performance, emissions and also durability. The latest development has been the introduction of electric vehicles into the markets. READ MORE
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2. Businesses’ Willingness to Sustainable Approach Using BMfS to Manage Sustainable Supply Chain Evidence of Development and Implementation of BMfS on Introduction of Organic Cotton Action Outdoor Products
University essay from Lunds universitet/Institutionen för informatikAbstract : With the rapid production of sportswear and its price advantage, consumption has also increased significantly, which has a rather negative impact on the environment, society, and the economy. Fashion retailers and their consumers are also well aware of this, and their demands for sustainable fashion have had a strong impact on the production of sportswear and consumer behaviour in recent years. READ MORE
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3. Blurred Lines : The assessment of detriment to distinctive character in Europe and the requirement to prove a change in the economic behaviour of the consumer
University essay from Uppsala universitet/Juridiska institutionenAbstract : The extended protection offered to reputed trademarks in article 8(5) EUTMR and in particular the illusive concept of detriment to distinctive character has been causing difficulties for both legislators and courts throughout Europe since the concept was introduced by Frank Schechter in 1927. Detriment to distinctive character, or blurring as it also called, has undergone several changes since its implementation in the first trademark regulation due to case law from the CJEU and no case has had a bigger impact in this area than the Intel judgement. READ MORE
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4. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE
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5. Effects and safety of selected antagonistic bacteria against Escherichia coli in leafy green vegetables
University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)Abstract : We live in a busy world, where the demand of ready-to-eat (RTE) salad products has increased rapidly in a relatively short time. Despite of being an easy and fast way to add more vegetables to the daily diet, RTE salads have a serious underlying risk and the amount of vegetable-derived foodborne disease outbreaks has been increasing. READ MORE
