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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. Collection and Utilization of Market Information and Customer Insights within New Product Development

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : John Forsgren; Björn Vilhelmsson; [2021]
    Keywords : ;

    Abstract : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. READ MORE

  3. 2. Data driven customer insights in the B2B sales process at high technology scaleups

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : HANNA STRÖMBERG; [2021]
    Keywords : B2B; selling; data driven; customer insights; presentation; scaleup; sales process; B2B; försäljning; datadrivna; kundinsikter; presentation; scale up; försäljningsprocessen;

    Abstract : When scaling a company it is important to implement customer insights to achieve growth of revenue. Understanding and defining a suitable B2B sales process has also been shown to play an important part in enhancing sales, and traditional processes include multiple steps performed by sales representatives. READ MORE

  4. 3. What key elements are missing through the phases of the innovation process? : - A study of the manufacturing industry in Sweden

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sofia Freij; Sandra Skohg; [2019]
    Keywords : Innovation Process; Capabilities for Innovation; Phases of the innovation process; 10 Faces of Innovation; Personas; Innovationsprocessen; förmågor för innovation; Steg i innovationsprocessen; Personas;

    Abstract : Innovation is what makes a business sustainable. For an organization to progress in their realization of innovations, a vital aspect is the process from where innovations transfer from ideas to valuable realities. Recent studies have addressed the capabilities required in order for an organization to innovate. READ MORE

  5. 4. Service Design to Examine the Ecosystem of Safety Alarms for Elderly in Malmö City

    University essay from KTH/Produkt- och tjänstedesign

    Author : Markus Haldosén; Max SANDGREN; [2018]
    Keywords : Service Design; Relationship Centered Design; safety alarms for elderly; chain of safety alarms for elderly; tjänstedesign; relationsbaserad design; trygghetslarm; trygghetskedja;

    Abstract : Detta examensarbete är ett projekt inom metodiken tjänstedesign som utforskar ekosystemet av aktörer i kedjan av trygghetslarm för äldre i Malmö Kommun. Syftet med detta examensarbete var att utforma förslag till tjänstekoncept som uppfyller de behov som användaren av trygghetslarmet upplever. READ MORE

  6. 5. How to measure Return on Investment on Voice of the Customer - A case study at the ASSA ABLOY Group

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : LINNEA CARLSSON; CAROLINE JOHANSSON; [2016]
    Keywords : Voice of the Customer; Innovation measurements; Innovation performance; Knowledge management; Voice of the Customer; Innovationsmätning; Innovationsprestanda; Kunskapshantering;

    Abstract : Innovation är idag en välkänd framgångsfaktor för företag att skaffa sig konkurrensfördelar (Mansury & Love, 2008; Sicotte, Drouin & Delerue, 2014). En bra utgångspunkt för innovation är att samla kundinsikter genom en metod som kallas Voice of the Customer (VoC) där det har visat sig att användningen av metoden kan leda till en hel del förbättringar, både finansiella och icke-finansiella, t. READ MORE