Essays about: "Stimulus-Organism-Response framework"
Showing result 1 - 5 of 6 essays containing the words Stimulus-Organism-Response framework.
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1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE
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2. Beyond the Aisles : Enhancing the Shopping Value of a One-Stop Shop with New Service
University essay fromAbstract : This study explores how shopping value in one-stop stores, especially hypermarkets, can be improved by new services. It identifies additional service offerings that go beyond the traditional product-based approach. READ MORE
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3. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry
University essay fromAbstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE
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4. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE
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5. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. READ MORE