Essays about: "limitations of media"

Showing result 1 - 5 of 208 essays containing the words limitations of media.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

    University essay from Lunds universitet/Graduate School

    Author : Luis Felipe Villota Macias; [2024]
    Keywords : Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

    Abstract : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. READ MORE

  4. 3. Gender Equality in the English Classroom : Teachers’ Attitudes Toward Incorporating Gender Equality in Their Teaching of Upper Secondary School English

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Johanna Ly; [2024]
    Keywords : Teachers; upper secondary school; EFL; group work; cooperative learning;

    Abstract : The aim of this study is to attain a deeper understanding of how English teachers approach the incorporation of gender equality in their English teaching, and the challenges and successes encountered in their pedagogical method. The study takes a qualitative approach, where the research examines the attitudes, teaching strategies and practical experiences of English teachers through semi-structured interviews. READ MORE

  5. 4. Reputation Management in a Digital Age : How start-ups control their online reputation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Fanny Jacobsson; Lo Meh Paw; [2024]
    Keywords : Online Reputation Management; Brand Equity; Startups; Image;

    Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

  6. 5. Social media and reference points: How people are affected by watching high economic status

    University essay from Göteborgs universitet/Graduate School

    Author : Filhage Wahlström Elias; [2023-06-29]
    Keywords : Social media; Reference points; Desires consumption; Labor supply; Life satisfaction;

    Abstract : This paper presents an experimental survey study investigating the potential effects of social media usage on economic perceptions and life satisfaction by influencing reference points. The prediction is that watching people with high economic status on social media raises reference points, resulting in increased preferences for consumption and salary. READ MORE