Essays about: "literature review of crm acceptance"

Found 2 essays containing the words literature review of crm acceptance.

1. 1. How does Organizational Culture Impact Intention to use Customer Relationship Management Amongst Employees?

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Fredrik Vikström; [2016]
   Keywords : CRM; organisational culture; competing values model; technology acceptance model; CRM adoption; intention to use CRM;

   Abstract : Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. READ MORE

3. 2. Extranet in Development of Supply Chain

   University essay from Institutionen för ekonomi

   Author : Maria Leivo; [2006]
   Keywords : extranet; supply chain; information sharing;

   Abstract : Extranets as they have come to be termed are revolutionizing supply chains and their management. Companies and organizations with quite different internal information systems can now access data from other supply chain members. Information can be shared easily and at relatively low cost. READ MORE