Essays about: "literature review of marketing practices"

Showing result 1 - 5 of 20 essays containing the words literature review of marketing practices.

1. 1. What is the feasibility of using Power Purchase Agreements as a green electricity sourcing method for a large industrial company? : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Oskar Andersson; Fredrik Lindblad; [2023]
   Keywords : Power Purchase Agreements; Sourcing; Industrial Company; Green Electricity; Renewable Energy; PPA; Power Purchase Agreement; Uppköp; Industriellt bolag; Grön elektricitet; Förnyelsebar energi; PPA;

   Abstract : With the increasing volatility on electricity markets and a growing emphasis on sustainability, renewable electricity has gained significant attention from corporate entities seeking to secure their green energy supply. Among the various methods available for securing green electricity, one method on the rise is Power Purchase Agreements (PPA). READ MORE

3. 2. Understanding Data Practices in Private Corporations : Analysis of Privacy Policies, Cookies Statements and “Dark Patterns”

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : Débora Mendes; [2022]
   Keywords : data privacy; cookies computer science ; data protection; marketing – moral and ethical aspects; electronic surveillance; technology – moral and ethical aspects;

   Abstract : Introduction: We analyse the privacy policies of 15 private corporations to understand if the data handling practices – data collection, storage, and sharing –described in the policies are ethical or unethical. The data we leave behind when we use the Internet are crucial for corporations. READ MORE

4. 3. Increasing Retention in Insurtechs Through Churn Prediction

   University essay from Lunds universitet/Innovationsteknik

   Author : John Rapp Farnes; Oskar Christiansen; [2021]
   Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

   Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

5. 4. Talk about value, not product... : The solution to widen the sales pipeline?

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Väringstam; Annina Wede; [2021]
   Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

   Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

6. 5. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Julia Holm; Lovisa Klang; Mimmi Nordquist; [2020]
   Keywords : Sustainability; Furniture; Generation Y; Attitude-behavior gap; Consumer behavior; Sweden; Decision-making process; Green consumption;

   Abstract : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. READ MORE