Essays about: "localization of mncs"

Found 2 essays containing the words localization of mncs.

  1. 1. Swedish MNCs in China : Managing and Organizing Across Borders

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : David Larsson; Johan Lindelöf; Johan Wennergren; [2012]
    Keywords : Organization Design; Culture; Cross-Culture Management; China; Sweden; Multinational Company; Standardization; Localization; Star Model; National Cultural Dimensions; Cultural Differences;

    Abstract : Purpose: The purpose of this study is to investigate how and to what degree Swedish multinational companies (MNCs) adapt to local conditions when they establish subsidiaries in China, and if cultural differences play an important role in their operations.Background: The major challenge for MNCs establishing abroad is the configuration and integration of their country subsidiaries (Galbraith, 2000). READ MORE

  2. 2. Balancing the Paradox of Localization and Globalization : Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China's Market

    University essay from Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

    Author : Jun Chen; Zhiqiang Jiao; [2008]
    Keywords : Multinational Corporation; Automotive Industry; China market; Paradox; Globalization and localization;

    Abstract : Multinational Corporations (MNCs) are facing the paradox of globalization and localization in entering each new market. Generally, there are two perspectives which regard to how a MNC configure its cross-border activities: The first is global convergence perspective, which focuses on leveraging corporate resources and attaining global synergies. READ MORE