Essays about: "love and trust"

Showing result 1 - 5 of 14 essays containing the words love and trust.

  1. 1. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
    Keywords : Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

    Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE

  3. 2. Potential AI Application In The Swedish Army And Its Relation To The Holiness Of Life : A study of army officers' narratives on the military experience in the face of AI

    University essay from Försvarshögskolan

    Author : Pepule Majken Brodrej; [2023]
    Keywords : Holiness of Human Life; Emotions; Transrational Sentiments; Social Contracts; Military AI; Artificial intelligence;

    Abstract : This master thesis examines army officer's view of the social implications of AI within the Swedish Army, as well as what is required of researchers to understand the implications of AI. The thesis is based on an interpretive study of the army officers' narrative and is supported by contemporary research on AI for military use. READ MORE

  4. 3. Trust in Brand Activism: A look at self-love campaigns of beauty brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ngoc Nguyen; [2022]
    Keywords : brand activism; brand trust; activism campaign; beauty brands; controlled communication; argument strength; activism activities; Social Sciences;

    Abstract : In recent years, brand activism has been mentioned as a new evolution in corporate sociopolitical involvement. From the customers’ perspective, they expect brands to be more vocal and take a stance to tackle challenges. They do not want neutral brands anymore. READ MORE

  5. 4. Contemporary Online Banking Fraud in Norway : A case study

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Daniel Weenås Aspvik; Preben Weenås Aspvik; [2020]
    Keywords : E-banking fraud; Fraud prevention; Fraud techniques; Internet Banking; Internet fraud; Informatics; Information systems; Norway; Online banking fraud; Online security;

    Abstract : Banks are currently battling rising of fraudulent activities as it damages their relationship with their customers. Online banking fraud is decreasing trust and confidence among the customers and decreasing operating performance and increasing cost for the banks. READ MORE

  6. 5. Relationship ideals in Japan : What women wish from a partner

    University essay from Högskolan Dalarna/Japanska

    Author : Janne Haimilahti; [2020]
    Keywords : Relationships; Ideals; Japan;

    Abstract : Relationship formation is full of uncertainty. Triggered by the uncertaintyabout proper conduct insocial relationships, I was drawn to understand the ideals that guide our behavior. With t he intentionof using the results in the future to aid analysis of anime, a focus on Japanese women was chosen. READ MORE