Essays about: "luxury fashion products"

Showing result 16 - 20 of 28 essays containing the words luxury fashion products.

  1. 16. Automation of periodic replenishment process for fashionable product

    University essay from KTH/Industriell produktion

    Author : Rémi Lauwerier; [2015]
    Keywords : ;

    Abstract : The thesis depicted in this report was the subject of my internship at Dior Haute Couture in Paris. I was a member of the supply chain team and I was working on the women shoes product. The aim was to develop the automation of the replenishment of the stores in the world. READ MORE

  3. 17. Luxury brands and e-commerce - why do luxury customers buy online?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Fabien Bourrat; Mai Nilausen; [2012]
    Keywords : luxury consumption; e-commerce; purchasing process; motives for purchasing online; motives for purchasing offline;

    Abstract : This thesis investigates the online purchasing behaviour of luxury customers as well as the concerns they may have concerning online shopping. The purpose is to detect what makes luxury customers purchase through an online channel rather than the physical shops. READ MORE

  4. 18. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Suvi Lukkarinen; Wei Xing; [2012]
    Keywords : uxury consumer behaviour; China; Finland; comparative study;

    Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE

  5. 19. To download a movie or to buy fake branded clothes? : a study of consumers’ attitudes towards counterfeited and pirated products.

    University essay from Sektionen för hälsa och samhälle

    Author : Jamal Natour; Rewa Leila Anabtawi; [2012]
    Keywords : Counterfeit products; Piracy; Consumer attitude; Physical products; Digital products; Luxury brands; Genuine luxury brand; Illicit forged products;

    Abstract : Purchasing counterfeited luxury products and downloading pirated items have becomemore common nowadays. Fashion and IT industries are affected negatively by consumers’supportive attitude towards piracy and counterfeits. Many luxury branded companies havetheir exclusive brand names stolen by counterfeits producers. READ MORE

  6. 20. The Escape of Mediocrity : A theoretical analysis of a given market condition

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Sarah Fredriksson; Grete Simanaityte; [2012]
    Keywords : positioning; repositioning; middle-market; market polarization;

    Abstract : Previously, the rich customers bought expensive luxury goods, the impoverished customers bought cheap low quality merchandise and the middle class customers stayed true and loyal to the middle market. However, today there has been a change in the customer shopping behaviour, especially among the middle class customers who no longer want to be stuck in mediocrity. READ MORE