Essays about: "luxury fashion products"

Showing result 21 - 25 of 28 essays containing the words luxury fashion products.

1. 21. Entering Japan : A qualitative literary study on potential barriers to market entry for Swedish retail companies in Japan.

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Rebecka Andom; Patricia Joxelius; [2012]
   Keywords : foreign market entry barriers; the cultural dimensions theory; Japan; retail;

   Abstract : Background and problem: There are strong incentives for Swedish retail companies to establish their business in Japan. With its 128 million inhabitants the country accounts for 40 percent of the total world consumption of luxury goods and is the world’s largest importer of foreign fashion. READ MORE

3. 22. Luxury Sector in China : Behaviours toward French Luxury Brands

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Stéphanie Thomas; Valentin Alexandre; [2012]
   Keywords : China; French; luxury; LVMH; cultural dimensions; individualism; collectivism; Confucianism; social classes; inequalities; social marker; country-of-origin effect; stereotypes;

   Abstract : Purpose: How Chinese people behave toward French Luxury Brands? Method: This paper is built on a deductive approach following three main hypotheses. Secondary datawere retrieved from books, studies and articles found in Halmstad library and several databases. READ MORE

4. 23. The fast fashion phenomenon : Luxury fashion brands responding to fast fashion

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Frida Minhas; Mersiha Memic; [2011]
   Keywords : fast fashion; luxury fashion; responding; high-end; H M; zara; burberry;

   Abstract : Purpose:The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background:It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. READ MORE

5. 24. Characteristics of and how to maintain a luxury brand

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : MALIN NÄSSEL; LINNÉA PERSSON; [2011]
   Keywords : luxury fashion brands; designer; fabric; production; quality; image; marketing; distribution channel; price;

   Abstract : We want to identify the factors of how to maintain a luxury fashion brand. To do this, we have to find what characterizes a real luxury brand. We want to go into depth and find the underlying and often invisible aspects within a luxury brand. READ MORE

6. 25. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
   Keywords : Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

   Abstract : Abstract Date: June 2, 2010 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111) Group number: 2462 Tutor: Konstantin Lampou Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention? Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand. Method: Quantitative research method via survey was used for this research. READ MORE