Essays about: "management thesis topic in marketing management"

Showing result 26 - 30 of 39 essays containing the words management thesis topic in marketing management.

  1. 26. Supply Chain Optimization in the Oil Industry : A Case Study of MOL Hungarian Oil and Gas PLC

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Kedir Hassen; Daniel Szucs; [2012]
    Keywords : Supply chain management; Supply chain optimization; Oil industry;

    Abstract : Abstract   Problem discussion: The significance of the oil industry’s impact on the global economy is obvious. Oil supply chain management has to solve a lot of challenges caused by the nature of the supply chain in the oil industry such as complexity, inflexible characteristics, long lead time, limited transportation forms at the different stages in the supply chain, rigid take or pay procurement and limited primary distribution capacity. READ MORE

  3. 27. Assessment of factors influencing marketing strategies of Software as a Service or SaaS

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Natalia Michelsonas; Rahim Mohammed Abdur; [2012]
    Keywords : SaaS; Software as a Service;

    Abstract : This paper analyses marketing strategies appropriate for small companies providing SaaS (“Software as a Service”) solutions. The exploratory research approach was adopted to answer the thesis question. Three frameworks were used by the researchers as the basis for data analysis. The first is the DEMATEL approach developed by Wu et al. READ MORE

  4. 28. Volvo CE in China : a case study of dual - brand strategy

    University essay from Avdelningen för ekonomi

    Author : Peng Shao; Zeliang Sun; [2011]
    Keywords : Volvo CE; Lingong; Dual-brand Strategy; Synergy;

    Abstract : Introduction: The part of introduction is presented to help readers give insight into the setting of our thesis. Firstly, we present the background of Volvo CE and Lingong. READ MORE

  5. 29. Electronic Word of Mouth : Managing online guest reviews in the hospitality industry

    University essay from Institutionen för ekonomi och företagande

    Author : Sükrie Basarani; [2011]
    Keywords : hospitality industry; electronic Word of Mouth; online reviews; management .;

    Abstract : This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potential strategies. Focus is being put on online guest reviews and the researchintends to study the impact of online reviews in the hospitality industry as well as defining the possibilities and challenges. READ MORE

  6. 30. Immigrant Entrepreneurship : A case study of Immigrant Entrepreneurs' challenges in the Jönköping Municipality

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Drilon Shala; Simon Kidane; Wan Roe Ong; [2009]
    Keywords : Immigrant entrepreneurs; ethnic entrepreneurs; challenges; strategies; context; medium-sized town; Jönköping; Sweden;

    Abstract : Background & Problem discussion: Recently, there has been an increased interest in topics such as immigrant entrepreneurship. Considering that most of the research until now is done in America with American examples, it would be beneficial if such results are verified or refuted in other countries as well, such as Sweden (Brundin, Bögenhold and Sundin, 2001). READ MORE