Essays about: "managing customer loyalty"

Showing result 6 - 10 of 14 essays containing the words managing customer loyalty.

  1. 6. Software-as-a-Service: strategizing for customer loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Wilhelm Bern; Johan Hermansson; [2017-07-06]
    Keywords : Software-as-a-Service; SaaS; customer loyalty; B2B relationships; retention; loyalty strategies; cloud computing; customer churn;

    Abstract : Nowadays, almost all IT operations are cloud-based, and it is obviously reshaping the arena for the software service providers. Business customers expect great value-creating features, flexibility and customizable softwares without having to invest in any hardware, skilled programmers or pay for lengthy licenses. READ MORE

  3. 7. Managing Customer Loyalty in the Digital Era of the Banking Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna Ibegbulem; Gabriella Andersson; [2017]
    Keywords : Banking; Customer Loyalty; Customer Satisfaction; Trust; Image and Customer Experience;

    Abstract : The Swedish banking industry is in the midst of digital disruption and face new EU directives, which may alter the financial market. It is believed that FinTech companies will play a significant role in shaping the future financial landscape and challenge traditional banking. READ MORE

  4. 8. Online Loyalty Program & Type Identification : Empirical study concerning Swedish online based loyalty programs & type identification

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Daniel Svensson; Mikael Tran; [2014]
    Keywords : CRM; Loyalty programs; Online; Type identification; Setup development; Opportunistic behavior and Behavior change.;

    Abstract : Purpose: To expand the fundamental knowledge of how online loyalty programs are developed, utilized and maintained. Design/methodology/approach: A deductive approach with a qualitative research method, consisting of multiple case studies with a total of four companies operating online within Sweden. READ MORE

  5. 9. Cash-back Websites : An empirical study of factors influencing customer loyalty

    University essay from Företagsekonomiska institutionen

    Author : Jianzhi Zhou; Chanida Kasikitvorakul; [2013]
    Keywords : affiliate marketing; customer loyalty in e-commerce; customer perceived value; customer satisfaction; cash-back websites in China;

    Abstract : Customer loyalty is an important issue for the success and sustainability of an online business. Moreover, the concept of affiliate marketing online business has become well-known among online shoppers in the past several years. READ MORE

  6. 10. Creating Values for Customers : A case study of small investment service firm in China

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mingjia Peng; Cong Li; [2011]
    Keywords : Create values for customers; CRM process; relationship performance; small investment service firm.;

    Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE