Essays about: "managing customer loyalty"

Showing result 11 - 14 of 14 essays containing the words managing customer loyalty.

  1. 11. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
    Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

    Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE

  3. 12. Implementation and role of device management Solutions to the end users

    University essay from Datateknik

    Author : Victor Kanayo Egbeni; [2009]
    Keywords : ;

    Abstract : This research is based on consumer complaints with respect to recently purchased consumer electronics. This research document will investigate the instances of development and device management as a tool used to aid consumer and manage consumer’s mobile products in order to resolve issues in or before the consumers is aware one exists. READ MORE

  4. 13. A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : UKPEBOR PRISCILLIA AND BIBIANA IPOGAH; [2008]
    Keywords : BRAND; BRAND EQUITY; BRAND LOYALTY; BRAND IMAGE; BRAND AWARENESS;

    Abstract : Strong brand equity has become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. READ MORE

  5. 14. MAINTAINING CUSTOMER RELATIONSHIP IN BUSINESS-TO-BUSINESS MARKETING

    University essay from IHH, Företagsekonomi

    Author : Anthony Tontoh; Yaw Opoku Gyamfi; [2006]
    Keywords : Supplier; Customer; Planning; Relationship; Maintaining; Managing;

    Abstract : The relationship between organizations and their customers is a critical issue when establishing a long-term relationship. It is difficult for organizations to really manage and main-tain the relationship with their customers as some organizations fail to build up relationships. READ MORE