Essays about: "market driven strategy"

Showing result 26 - 30 of 106 essays containing the words market driven strategy.

1. 26. The Formulation And Implementation Of Sustainability Strategies In The Cosmetics Industry : A Comparative Multiple Case Study Of MNC’s And SME´s

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Rebeka Matukevica; Ekaterina Piitulainen; Alina Yassin; [2021]
   Keywords : sustainability strategies; formulation and implementation of sustainability strategies; cosmetics industry; MNC; SME;

   Abstract : Background: Today as awareness about sustainable development increases, more attention is drawn towards sustainability strategies of the companies. However, prior research has not investigated the formulation and implementation of sustainability strategies within companies of different size and scope as existing studies are skewed towards the perspectives of large firms even though SMEs mark up more than 90% of the market. READ MORE

3. 27. Reminding You to Purchase

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Joel Andersson Eneberg; Pauli Jokela; [2021]
   Keywords : nostalgia marketing; purchase intention; self-referencing; consumer behavior; Business and Economics;

   Abstract : The study aims to analyze the effect of nostalgia marketing on consumers’ purchase intention by investigating if nostalgia has a relationship with purchase intention, and if self-referencing has an interacting effect on the relationship. The research is conducted in a quantitative method with a deductive approach, designed as a cross-sectional experimental study containing four separate web-based surveys with different stimulus conditions. READ MORE

4. 28. The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ronja Schoenberger; Stefanie Seeburger; [2021]
   Keywords : Invite-Only; App Adoption; Closed Social Networks; Artificial Scarcity; Technology Adoption; User Motivation; Initial App Adoption; Social Networking Mobile Applications;

   Abstract : Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. READ MORE

5. 29. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Amr Ammar; [2021]
   Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

   Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE

6. 30. Data assets in digital firms and ICTs : How data strategy shapes the process of internationalization

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Marc Behse; [2021]
   Keywords : Internationalization theory; big data; data value; digital firms; ICTs;

   Abstract : Digitalized companies are adding complexity to the theory of internationalization. In order to gain momentum in a foreign market, knowledge about specific regional aspects and customers’ behavior is crucial. In a modern business environment, data supports decisions, enhances performance, and contributes to innovative business models. READ MORE