Essays about: "Rebeka Matukevica"

Found 2 essays containing the words Rebeka Matukevica.

1. 1. Made by Sweden : Country-of-origin as part of brand identity

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Rebeka Matukevica; Alina Yassin; [2022]
   Keywords : Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

   Abstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE

3. 2. The Formulation And Implementation Of Sustainability Strategies In The Cosmetics Industry : A Comparative Multiple Case Study Of MNC’s And SME´s

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Rebeka Matukevica; Ekaterina Piitulainen; Alina Yassin; [2021]
   Keywords : sustainability strategies; formulation and implementation of sustainability strategies; cosmetics industry; MNC; SME;

   Abstract : Background: Today as awareness about sustainable development increases, more attention is drawn towards sustainability strategies of the companies. However, prior research has not investigated the formulation and implementation of sustainability strategies within companies of different size and scope as existing studies are skewed towards the perspectives of large firms even though SMEs mark up more than 90% of the market. READ MORE