Essays about: "market proposition"
Showing result 21 - 25 of 154 essays containing the words market proposition.
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21. Are We Better off Alone? A Qualitative Study on Which Ways Digitalization has Impacted the Disintermediation in the Vehicle Industry
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The paradigm shift in the vehicle industry, partly caused by digitalization and the conversion to electric alternatives, has pressured traditional manufacturers to reconsider pre-existing practices and distribution methods to align with market developments. By investigating digitalization's impact on disintermediation in the vehicle industry, and which considerations a firm should make when contemplating disintermediation, the purpose of the study is to provide a model proposition, suitable to use when considering disintermediation and integration of value-creating activities into the firm. READ MORE
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22. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE
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23. Development of an intervention framework for design, implementation and adoption of occupational exoskeletons
University essay from KTH/ErgonomiAbstract : During the last few years, wearable technologies or body-worn assistive devices have become very popular within the occupational field. Among them, there are the so-called exoskeletons which have shown a promising potential in several areas ranging from medical care, military to, particularly during the last five years, industrial applications. READ MORE
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24. Value Creation with Battery Energy Storage Systems and a Service-based Business Model Approach : A study of economic performance and business model opportunities for Battery Energy Storage Systems in high power machine applications
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Energy Storage Battery Systems (BESS) will have an important role in the transformation from conventional energy systems to the decentralized energy systems of the future with a larger share of renewable energy sources. At the same time, the high investment costs for batteries are a challenge to the development and transformation of the Swedish energy system. READ MORE
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25. Discovering a need for marketing services in the small restaurant industry
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : The aim of this research is to explore a need for improving marketing in the small business sector among restaurants. Furthermore, if a potential need was found, starting to dissect how to increase the demand for the need of marketing expertise services through crafting an attractive customer value proposition (CVP). READ MORE
