Essays about: "marketing channel integration"

Showing result 6 - 7 of 7 essays containing the words marketing channel integration.

  1. 6. Digital Channel Integration - The Process of Handling Tensions Internal to the Firm

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Sjöblom; Karin Rimbäck; [2012]
    Keywords : Tension; Marketing organization; Digital channel; Process; Channel integration;

    Abstract : Offering customer a seamless shopping experience through its multiple channels is imperative for retailers to be competitive in the 21st century. To allow the customers to switch freely between the channels, both practitioners and academics highlight the importance of retailers integrating its different sales channels. READ MORE

  3. 7. CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

    University essay from Ekonomihögskolan, ELNU

    Author : Amanda Lindström; Karina Polyakova; [2010]
    Keywords : Customer-Centricity; Channel Management; Customer Value; Customer Relationship Management; Relationship Dependency; Loyalty; Profitability; Segmentation; Roadmap; Implementation; Success Measurement;

    Abstract : This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to creating this type of relationship. READ MORE