Essays about: "marketing in a manufacturing firm"

Showing result 1 - 5 of 13 essays containing the words marketing in a manufacturing firm.

  1. 1. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Axel Sievers; [2021]
    Keywords : Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

    Abstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE

  3. 2. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Ashwanth Sankar; Gokul Kannappan; [2020]
    Keywords : Vertical Integration; Downstream; Supply Chain; Operations Management; Sales Development; Sales and Marketing; Operation Strategy;

    Abstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE

  4. 3. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

  5. 4. Customer Satisfaction Drivers for Industrial Vending Systems : Evidence from the Manufacturing Industry

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Anna Backer-Meurke; Tove Gioeli; [2017]
    Keywords : Industrial Vending Systems; Industrial Product-Service Systems; Service Quality; Value Co-creation; Customer Satisfaction; Commitment; Trust;

    Abstract : Problem: Development of a firm’s offering is a vital weapon for competition. Obtaining knowledge on customer expectations and translating those into product development and superior service delivery is surrounded by prioritisation decisions. READ MORE

  6. 5. The Business Impact of Internet of Things

    University essay from Lunds universitet/Produktionsekonomi

    Author : Annie Dahlin; Josefin Lindgren; [2016]
    Keywords : Internet of Things; Business Model; Cost Structure; Value Proposition; Revenue Streams; Servitization; Lean Service; Pricing Strategy; Technology and Engineering;

    Abstract : Problem Description Both academic researches and consulting firms claim that Internet of Things will come to change the society we live in, as well as create entirely new business opportunities for companies. However, there is little research that analyzes the actual benefits with Internet of Things, how companies should act in order to find these benefits, and in what way their business models must be adjusted to fit in the new era of Internet of Things. READ MORE