Essays about: "marketing management political marketing"

Showing result 1 - 5 of 20 essays containing the words marketing management political marketing.

  1. 1. Cyprus: a divided country : How it is perceived/reasoned by Swedish tourists

    University essay from Södertörns högskola/Turismvetenskap

    Author : Fotini Andersson; [2022]
    Keywords : Political instability; conflict-zones; cross-boarding; motivations; demotivation; risk; perceived image; projected image; 3S model;

    Abstract : Political instability and conflicts has had a huge impact on a country’s tourism development and can cause long-term effects on the tourism industry. Since the tourism industry contributes to a large part of the country's economy, after crisis management strategies are important to implement and tourism organizations' marketing of the destination. READ MORE

  3. 2. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

    University essay from SLU/Dept. of Plant Breeding (from 130101)

    Author : Lotten Lundgren; [2020]
    Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

    Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE

  4. 3. Corporate social responsibility communication : a case study of Oatly

    University essay from SLU/Dept. of Economics

    Author : Alexandra Mendebaba; [2019]
    Keywords : code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

    Abstract : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. READ MORE

  5. 4. Archaeology in Modernity, Two World Heritage Sites in Scandinavia as Cultural Identity?

    University essay from Lunds universitet/Arkeologi

    Author : Alejandro Sanchez Hernandez; [2017]
    Keywords : World Heritage Site; UNESCO; Social archaeology; Public archaeology; Modernity; Cultural identity; Scandinavia and Viking Age.; History and Archaeology;

    Abstract : The designation of World Heritage Site overcomes a serious of events in the life of each location. The social life of the sites that are designated brings a discussion about the characters that are responsible for the maintenance and preservation of the physical and ontological characteristics of the data and knowledge originated in it. READ MORE

  6. 5. Max(imum) vegan : a case study on vegan products in the food service sector

    University essay from SLU/Dept. of Economics

    Author : Julia Marcopoulos; [2017]
    Keywords : consumers; food; food service sector; marketing; plant based diet; sustainable eating; sustainability; vegan;

    Abstract : Animal based foods have been important components of the Swedish diet for many years. As the meat, dairy and eggs require more resources than plants the sustainability advantage of the vegan diet is becoming incresingly acknowledged. However, research has shown evidence of it being difficult to change peoples’ dietry habits. READ MORE