Essays about: "corporate social responsibility communication"

Showing result 1 - 5 of 134 essays containing the words corporate social responsibility communication.

  1. 1. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. The Communication of Corporate Social Responsibility in the Apparel Industry: : A Multi-Channel Investigation

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Lidy van Deursen; [2020]
    Keywords : Corporate social responsibility; CSR Communication; Apparel brands; Legitimacy;

    Abstract : While corporate social responsibility (CSR) disclosure has proliferated in the apparel industry since the 1990s, CSR communications research remains underdeveloped. While the extant literature investigates how brands utilise CSR reports and websites to communicate CSR, little attention has been given to other communication channels. READ MORE

  4. 4. Ensuring legitimacy trough CSR communication in the biobased sector

    University essay from SLU/Dept. of Forest Economics

    Author : Ludvig Essebro; [2020]
    Keywords : business ethics; corporate responsibility; corporate sustainability; forest sector; SDG; sustainability; sustainability reporting; affärsetik; företagssansvar; hållbarhetsrapportering; hållbarhetsredovisning; hållbar utveckling; skogsindustri; skogssektor;

    Abstract : The importance of corporations in sustainable development has increased. With augmented expectations of responsibility from the general public, the corporation may be obligated to engage in corporate sustainability to obtain legitimacy and a social license to operate. READ MORE

  5. 5. Creating Shared Value in the Insurance Industry : A case study of factors influencing Shared Value opportunities in the Swedish insurance industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Simon Carlsson; Herman Hallén; [2020]
    Keywords : Creating Shared Value; CSV; Corporate Social Responsibility; CSR; Factors; Implementation Process; Business Value; Insurance Industry; Sweden; Shared Value; Corporate Responsibility; Decision-Making Process;

    Abstract : The interest and demand of sustainable actions have alongside with societal development increased over time. It has become crucial for companies in today’s society to show responsibility for the footprints they leave behind as a consequence of operating. READ MORE