Essays about: "marketing management thesis title"

Showing result 21 - 25 of 35 essays containing the words marketing management thesis title.

1. 21. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

   University essay from Ekonomihögskolan, ELNU

   Author : Lina Bengtsson; Desirée Valler; [2012]
   Keywords : Demand management;

   Abstract : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden. Authors: Lina Bengtsson and Desirée Valler Examiner: Professor Mosad Zineldin                 Tutor: Professor Anders Pehrsson Title: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industry Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. READ MORE

3. 22. Mobile Broadband: A Market Research

   University essay from Avdelningen för ekonomi

   Author : Hibel Sobbizadeh; [2011]
   Keywords : Mobile Broadband; PEST analysis; marketing planning; marketing strategy; marketing implementation; marketing control; embedded modules.;

   Abstract : Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig. READ MORE

4. 23. Relationship in Travel Agency: A case of Chinese International Travel Service

   University essay from Ekonomihögskolan, ELNU

   Author : Yingying Guo; Kai Sun; [2011]
   Keywords : ;

   Abstract : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai  Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. READ MORE

5. 24. Securing the global brand strategy : – global standardization or local adaptation

   University essay from Ekonomihögskolan, ELNU

   Author : Jenny Andersson; Julia Borgvall; [2011]
   Keywords : globalization; localization; glocalization; regionalization; Gunnebo;

   Abstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE

6. 25. Implementing and handling the weakness of dog insurance in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : NIPAPORN SOMBOONRUNGROT; SUPAPORN TECHAVICHIAN; [2011]
   Keywords : ;

   Abstract : Abstract   Title:                “Implementing and handling the weakness of dog insurance in Thailand” Course:            Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors:          Nipaporn Somboonrungrot                                                          SupapornTechavichian Supervisor:      Erik Bjurström                                    Examiner:        Ole Liljetors Problem:          Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE