Essays about: "marketing management thesis title"
Showing result 11 - 15 of 35 essays containing the words marketing management thesis title.
-
11. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. READ MORE
-
12. The influence of culture on the selection process of international market and entry mode
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE
-
13. “Where are the chopsticks!?”
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: “Where are the chopsticks!?” Seminar date: 25th of May 2016 Course: FEKN90: Degree project for Master of Science in Business and Economics, Business management, Master level, 30 ECTS. Authors: Nils Hjalmarsson, Niklas Sjölund, Jonatan Sölve Advisor: Annette Cerne Keywords: Authenticity, adaptation, service marketing, value creation, Chinese culture, consumer insight Purpose: The purpose of this thesis is to explore how authenticity is perceived and valued by consumers in a decontextualized exotic restaurant setting. READ MORE
-
14. Management of Key Account Relationships in SMEs : A Resource-Based View
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Management of Key Account Relationships in SMEs: A Resource-Based View Authors: David Gedda & Simon JohanssonLevel: Master thesis, 30 hpKeywords: Relationship Marketing, Key Account, Key Account Management,Customer Relationship Management, SME, High-performing firms Background: Management of firms most valuable customers, the key accounts,are of great importance for firms in general. This is in particulartrue for SMEs which battles with notably constrained resources. READ MORE
-
15. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE