Essays about: "marketing mix questionnaire method"

Showing result 11 - 13 of 13 essays containing the words marketing mix questionnaire method.

1. 11. A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Xiongyu Zeng; Yang Du; [2008]
   Keywords : Marketing Strategy; Five Forces; Marketing Mix; UFIDA; Chinese Software Market;

   Abstract : Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate and analyze the current Chinese financial management software market conditions as well as competitors and to utilize the knowledge from the investigation to consider a better application of marketing mix for UFIDA. READ MORE

3. 12. Consultancy Services : Marketing Strategies for Intangible Services

   University essay from Ekonomihögskolan, EHV

   Author : Emilie Olsson; [2008]
   Keywords : Marketing strategies; services; consultancy services; Marknadsstrategier; tjänster; konsulttjänster;

   Abstract : Den traditionella marknadsföringen med sin marknadsmix har länge varit den dominerande marknadsstrategin där fokus har vilat på att placera produkten på bästa plats och till ett så förmånligt pris som möjligt. När det rör sig om tjänster finns inte samma möjligheter; företagen måste ta till sig nya markandföringsmetoder för att på bästa sätt marknadsföra sina tjänster. READ MORE

4. 13. Web site & customer value : from a marketing perspective

   University essay from Institutionen för ekonomi

   Author : Zhu Zhifeng; Tang Mingjiang; Hi Yin; [2007]
   Keywords : ;

   Abstract : The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium of marketing, enhancing the marketing mix and endowing the marketing mix with new features; we also find that customer value is a comparison of benefit and cost, having both psychic value and utility value and covering the whole customer activity. READ MORE