Essays about: "marketing mix"

Showing result 31 - 35 of 216 essays containing the words marketing mix.

1. 31. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Dumitru Lopusneac; [2020]
   Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

   Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

3. 32. The oat growth : The way to grow an innovative firm on the European market

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Antonia Melovic; Qazi Toukir; [2020]
   Keywords : Innovative firms; Internationalization process; Marketing mix; European markets;

   Abstract : Background: Growth and innovation are two well-known words in particular for the 21st century, however, no previous studies are focusing on the growth of an innovative firm.  Research question: How does an innovative firm enter the European market? What factors makes the internationalization process on the European market successful for an innovative firm?  Purpose: The purpose of this dissertation is to identify initiatives implemented by innovative firms in order to ensure successful growth in the international market. READ MORE

4. 33. Sales Modeling and Local Factor Decomposition for Optimal Investment Decisions in MMM: A Monte Carlo Simulation Study

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Daniel Heimgartner; [2020]
   Keywords : Marketing Mix Modeling; Shapley Value Regression; Time-Varying Effect Models; Shapley Additive Explanations; Accumulated Local Effects;

   Abstract : Media Mix Models (MMM) are used to understand drivers behind key performance indicators and to measure the effectiveness of media channels. The key metric to report causal impacts of media investments on sales is return on investment (ROI). The shape of ROI-curves crucially impacts optimal allocation. READ MORE

5. 34. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Martin Sone E Kwang; [2019]
   Keywords : Marketing mix; Choice; Programme; Place People; Promotional mix; and Physical Evidence;

   Abstract : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. READ MORE

6. 35. To Chip or Not to Chip? Determinants of Human RFID Implant Adoption by Potential Consumers in Sweden & the Influence of the Widespread Adoption of RFID Implants on the Marketing Mix

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Natasha Boella; Daria Gîrju; Ieva Gurviciute; [2019]
   Keywords : Human RFID Implants; Microchip Implants; Marketing Mix; Technology Adoption; UTAUT 2; Business and Economics;

   Abstract : The aim of this study is twofold. Firstly, we explore the perceptions of young people in Sweden towards the adoption of human RFID implants. Secondly, the paper aims to understand how companies’ marketing activities would be influenced by the widespread adoption of this technology. READ MORE