Essays about: "marketing mix"
Showing result 26 - 30 of 216 essays containing the words marketing mix.
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26. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE
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27. I choose Swedish! Or do I? : a case study at supermarkets concerning how managers market food produced in Sweden
University essay from SLU/Dept. of EconomicsAbstract : In Sweden, the population is encouraged to choose food produced in Sweden. This is encouraged since food produced in Sweden includes many sustainable advantages like Sweden’s good conditions for cultivation, the food is produced in a safe way with low antibiotic use and good animal welfare. READ MORE
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28. Marketing Innovation for SMEs during COVID-19 Pandemic : A case study of the hospitality industry in Norrbotten
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : As a global disaster, the COVID-19 pandemic (coronavirus) has an impact on the whole world economy. The pandemic threatens the survival of small and medium sized enterprises (SMEs) globally and nationally. It appears inevitable that this pandemic has created a difficult business environment for small and medium sized enterprises to operate in. READ MORE
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29. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE
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30. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan
University essay from Umeå universitet/FöretagsekonomiAbstract : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. READ MORE