Essays about: "marketing report"

Showing result 11 - 15 of 144 essays containing the words marketing report.

1. 11. Exploring unregulated climate offsetting as a means for private consumers to mitigate climate change : An analysis of 15 offset claims within the food and aviation sectors

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Astrid Agering; Teodor Cervall; [2022]
   Keywords : Unregulated climate offsetting; environmental marketing; system boundaries; externality of climate change; aviation; food retail; private consumer; Oreglerad klimatkompensation; miljöpåståenden; systemgränser; klimatförändringar som externalitet; flygsektorn; livsmedelssektorn; privatkonsument;

   Abstract : Climate change has been described as “the greatest and widest-ranging market failure ever seen”. Unregulated climate offsetting has emerged as a way for consumers to internalize the externality of climate change. READ MORE

3. 12. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

   University essay from KTH/Medicinteknik och hälsosystem

   Author : Soziar Bamyr Hanssen; [2022]
   Keywords : SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

   Abstract : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. READ MORE

4. 13. Effects of mandatory sustainability reporting in Sweden : A study on how the amendment has affected the content of Swedish companies’ sustainability reports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Gabriel Butros; Junior Chukro; [2022]
   Keywords : Sustainability; Corporate social responsibility; CSR; Sustainability reporting; Stakeholders; Mandatory reporting; Annual Reports Act.; Hållbarhet; Företags samhällsansvar; CSR; Hållbarhetsrapportering; Intressenter; Obligatorisk rapportering; Årsredovisningslagen.;

   Abstract : Stakeholders have for the past few years been interested in organizations' impact on sustainability, where economic, environmental, and social issues are prioritized. In 2017, the Annual Reports Act was amended. It now requires companies that meet the criteria to report their CSR activities and impact on sustainability-related issues annually. READ MORE

5. 14. Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louelle Tameu; Yimei Xie; [2022]
   Keywords : Virtual influencer; Influencer marketing; Source credibility; Taste leadership; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The purpose of this research is to investigate the extent to which virtual influencers are perceived as credible sources of advertising and how their credibility attributes affect purchase intention among consumers. Specifically, this study aims to provide a deeper comprehension of this new influencer marketing phenomenon and to guide marketing managers in the understanding of consumer perceptions of virtual influencers. READ MORE

6. 15. Prediction of the future trend of e-commerce

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Freja Engström; Disa Nilsson Rojas; [2021]
   Keywords : ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

   Abstract : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. READ MORE