Essays about: "marketing report"

Showing result 21 - 25 of 144 essays containing the words marketing report.

  1. 21. The impact of digitalization on logo design

    University essay from

    Author : Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
    Keywords : Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

    Abstract : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. READ MORE

  3. 22. Predicting Influencer Actual Reach Using Linear Regression

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sam Khogasteh; Edvin Wiorek; [2021]
    Keywords : ;

    Abstract : The influencer marketing industry has seen a tremendous growth in recent years, yet the effectiveness of this marketing form is still largely unexplored. This report aims to explore how various performance measures are linked to the reach of social media pages, utilizing the linear regression model. READ MORE

  4. 23. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
    Keywords : market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

    Abstract : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. READ MORE

  5. 24. Dashboard for media publishers to let them gain AI driven insights into their audience and content interactions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ondrej Brém; [2021]
    Keywords : ;

    Abstract : This project is looking into the changing workflow of news publishers as they adopt the use of algorithmic personalization of their content to the readers of the news sites online. This report describes the initial phase of a research project of Recombee, recommendations as a service provider, which aims to provide an analytical and configuration dashboard for the AI recommendation system. READ MORE

  6. 25. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-23]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Abstract : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. READ MORE