Essays about: "marketing research and small medium enterprises"

Showing result 16 - 20 of 40 essays containing the words marketing research and small medium enterprises.

1. 16. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
   Keywords : ;

   Abstract : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE

3. 17. Who Needs Innovation : Do SMEs really give up on innovation ventures?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Azra Kljako; Christoffer Olsson; [2019]
   Keywords : Innovation; innovation processes; innovation failures; SMEs; influences; innovation hinders.;

   Abstract : Background: Small and Medium enterprises (SMEs) are the main contributors of innovation. However, there are challenges that organizations face even if they foster innovation. These constraints are often external or internal and dependent on organizations resources and capabilities. READ MORE

4. 18. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Pettersson; Josefin Andersson; [2018]
   Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

   Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

5. 19. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
   Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

   Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE

6. 20. Is Big data too Big for Swedish SMEs? : A quantitative study examining how the employees of small and medium-sized enterprises perceive Big data analytics

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lukas Danielsson; Ronja Toss; [2018]
   Keywords : Big data; Big data analytics; Technology Adoption Barriers; Technology Acceptance Model; Perception; SME; Sweden;

   Abstract : Background:  Marketing is evolving because of Big data, and there are a lot of possibilities as well as challenges associated with Big data, especially for small and medium-sized companies (SMEs), who face barriers that prevent them from taking advantage of Big data. For companies to analyze Big data, Big data analytics are used which helps companies analyze large amounts of data. READ MORE