Essays about: "marketing research and small medium enterprises"
Showing result 11 - 15 of 40 essays containing the words marketing research and small medium enterprises.
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11. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE
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12. Exploring Branding During Exportation: AMulti-case Study of SMEs in the B2B Sector
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : ABSTRACTPurpose: The purpose of this study is to assess and examine the nature and scope of brandingduring exportation within SMEs in the B2B context. The findings of this study will increaseknowledge of the relative challenges that SMEs are faced with when it comes to branding duringexportation and how it influences their export performance. READ MORE
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13. Marketing Innovation for SMEs during COVID-19 Pandemic : A case study of the hospitality industry in Norrbotten
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : As a global disaster, the COVID-19 pandemic (coronavirus) has an impact on the whole world economy. The pandemic threatens the survival of small and medium sized enterprises (SMEs) globally and nationally. It appears inevitable that this pandemic has created a difficult business environment for small and medium sized enterprises to operate in. READ MORE
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14. A customer-centric evaluation of a smart manufacturing concept : Development of a continuous improvement strategy for improving the productivity of a small and medium-sized enterprises
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Nytt AB is a startup focusing on simplifying the concept of smart manufacturing to small and medium-sized companies providing an add-on machine monitoring solution for data analyzing. The product is currently under development with the final product soon to be launched. In the next phase of Nytt AB, a marketing plan has to be strategized. READ MORE
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15. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE
