Essays about: "marketing research and small medium enterprises"

Showing result 21 - 25 of 40 essays containing the words marketing research and small medium enterprises.

  1. 21. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    University essay from SLU/Dept. of Economics

    Author : Kim Meyer; [2018]
    Keywords : branding; brand building; brand equity; brand management; marketing;

    Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

  3. 22. To Plant and Grow Innovation : Steering Support for Innovation Processes in Medium Sized Companies

    University essay from KTH/Maskinkonstruktion (Avd.)

    Author : JOSEFIN CLEMEDTSON; EMELIE PÄÄJÄRVI; [2018]
    Keywords : Steering support; innovation processes; innovation process models; steering innovation projects; medium sized companies; SME; sustainability; Styrstöd; innovationsprocesser; innovationsprocess modeller; styrning av innovationsprojekt; medelstora företag; SME; hållbarhet;

    Abstract : Being innovative and environmentally sustainable can help companies to achieve success. Depending on the size of the company it can be achieved in different ways. When conducting innovation projects, the level of formal steering support might differ, especially if sustainability wants to be achieved. READ MORE

  4. 23. Mobile Money Adoption in East Africa: A cross-country study of best- and least-performing countries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Karoline Jensen Alnes; [2017]
    Keywords : Mobile Money; Small and Medium Enterprises; East Africa; Zambia; Adoption and Diffusion; Business and Economics;

    Abstract : Mobile money is a digital financial innovation enabling electronic payments and transfers through mobile phones. It has proven to be a convenient, safe and cheap way for money exchange in developing countries where access to traditional banking services is limited. READ MORE

  5. 24. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Filip Martinelle; [2017]
    Keywords : Social media; Brand equity; customer-based brand equity; Small and medium-sized enterprises SME ;

    Abstract : Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information and communicate to each other. READ MORE

  6. 25. The role of modern mobile and social media communications : Case of SMEs’ marketing activities

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Konstantin Dyachkov; [2016]
    Keywords : Mobile Marketing; Social Media Marketing; Small and Medium-seized Enterprises;

    Abstract : Background: In today’s world mobile marketing and social media marketing are playing a significant role. The reason for this is a global digitalization that effects a lot of interactions between clients and organizations. In that situation small and medium-seized enterprises (SMEs) are challenged to exist and generate revenue. READ MORE