Essays about: "marketing via e-commerce"

Showing result 1 - 5 of 7 essays containing the words marketing via e-commerce.

1. 1. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Xiangru Meng; Yue Xiao; [2020]
   Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

   Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

3. 2. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform

   University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

   Author : Thodsapon-Pete Kaewprathum; [2018]
   Keywords : Omni-channel; Point-Of-Sale; E-commerce; Integration;

   Abstract : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. READ MORE

4. 3. Factors affecting the proportion of smartphone usage at Flygresor.se

   University essay from KTH/Matematisk statistik

   Author : Gabriella Andersson; Louise Karlsson; [2017]
   Keywords : ;

   Abstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE

5. 4. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Kenneth Corbitso; Thomas Ash; Neil Pisone; [2011]
   Keywords : M-Commerce; Mobile Commerce; Retail Industry; Clicks-and-Mortar; Interactive Marketing;

   Abstract : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. READ MORE

6. 5. AllWorkIt.se- en affärsplan om unika arbetskläder på internet

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : JENNIE MIKAELSSON; ALEXANDRA JAKOBSSON; [2010]
   Keywords : business plan; business idea; e commerce; workwear; marketing;

   Abstract : Syftet med vårt arbete var att utforma en affärsplan, där idén är att sälja arbetskläder till privatpersoner via e-handel. Bakgrunden är att vi ser ett ökat intresse för fritidsaktiviteter hos privatpersoner som kräver någon form av arbetskläder. READ MORE