Essays about: "TTI model"

Found 3 essays containing the words TTI model.

  1. 1. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  2. 2. Predicting Tobacco-Free Nicotine Pouch Intention Among Swedish Young Adults: Gender and the Proximal Predictors of the Theory of Triadic Influence

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Mitchell Andersson; Kajsa Lundkvist; [2020]
    Keywords : nicotine pouches; snus; theory of triadic influence; gender; Social Sciences;

    Abstract : Nicotine pouches are popular products marketed in Sweden as tobacco-free alternatives to tobacco-containing snus. The purpose of the present study was to investigate the underlying factors influencing use of nicotine pouches among Swedish young adults using the theory of triadic influence (TTI; Flay et al. READ MORE

  3. 3. Energy saving using traffic adaptive base station operation (cell DTX) in heterogeneous cellular networks

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Tukue Gebremariam Gebregergis; [2015]
    Keywords : ;

    Abstract : Nowadays, mobile broadband data traffic is growing exponentially and will continue to grow for the coming years. Accordingly, the operational cost of a mobile network will increase significantly due to the fact that a large number of base stations will be deployed to support the high traffic demand. READ MORE