Essays about: "masculine attitudes"
Showing result 1 - 5 of 19 essays containing the words masculine attitudes.
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1. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE
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2. The Influence of the Green-Feminine Stereotype - Understanding Cis Men’s Motivational Representation and Gender Identity Performance in the Context of Pro-Environmental Consumption
University essay from Göteborgs universitet/Graduate SchoolAbstract : The role of gender in shaping attitudes toward pro-environmental consumption is understudied and an enhanced understanding of the issue is called for by multiple scholars. Previous literature point to a green-feminine stereotype in which there is a cognitive link between pro-environmental consumption and femininity. READ MORE
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3. An Exploration of CSR Perceptions and Attitudes of Male and Female Entrepreneurs in Pakistan: A comparison
University essay from Göteborgs universitet/Graduate SchoolAbstract : Corporate Social Responsibility (CSR) as become an important consideration in modern business management and its relevance to the performance of business firms. Literature has argued that male and females have different orientations towards CSR, but most of the previous studies are conducted for large corporations and in more developed countries, while small firms and less developed countries like Pakistan have received little attention for empirical investigation to understand gender differences pertaining to CSR orientation of entrepreneurs. READ MORE
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4. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics
University essay from Umeå universitet/FöretagsekonomiAbstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE
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5. Becoming a Woman Through Tomboyism : A Qualitative Study of the Female Gender Identity of the Tomboy
University essay from Uppsala universitet/Sociologiska institutionenAbstract : This thesis concerns the female gender identity generally known as the tomboy – a non-marginal gender identity. As a result of the non-marginality and complexity of this gender identity research on the subject is sparse. Moreover, previous research has not shown a limitation of tomboyism to homosexuality. READ MORE
