Essays about: "master thesis - International price"

Showing result 6 - 10 of 21 essays containing the words master thesis - International price.

  1. 6. Price Strategy for Product Launch : from the Customer Value Perspective

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Yin-Kwan Ko; [2011]
    Keywords : pricing; price strategy; product launch; new product; price research; customer value based pricing; high visibility work wear;

    Abstract : Title:Price Strategy for Product Launch – from the Customer Value Perspective Seminar date:29th August 2011Course:Master thesis in Fashion ManagementCredits:15 ECTSAuthor:Sandra Yin-Kwan KoTutor: Lisbeth Svengren HolmBackground:Fristads has noticed needs and necessity of high visibility work wear in the market, particular for the high risk working industries. In addition to it, new international standards for work wear will be introduced in year 2013 which may put higher requirements on visibility of the work wear. READ MORE

  3. 7. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
    Keywords : Quick service restaurant;

    Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE

  4. 8. Consumer behavior towards private label brands:A study of Thai undergraduate students’ experience

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pongsatorn Munkunagorn; Kedyanee Tochanakarn; [2011]
    Keywords : Private label brands; Manufacturer brands; Collectivist culture; Perceived risk; Price; Quality; Store loyalty;

    Abstract : Date: May 30, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of  Thai undergraduate students' experience Method: Both quantitative and qualitative methods were used. Quantitative method was used to collect the primary data for this research. READ MORE

  5. 9. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sasawan Heingraj; Varin Luenglertkul; [2011]
    Keywords : small e-commerce business; brand loyalty; e-loyalty;

    Abstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE

  6. 10. The influence of international agricultural market prices on Macedonian domestic agricultural market : tomato case

    University essay from SLU/Dept. of Economics

    Author : Blazhe Jordanov; [2010]
    Keywords : spatial price transmission; market integration; price leadership; co-movement of prices;

    Abstract : This project deals with co-movement of prices and market integration between the Macedonian domestic tomato market and other regional markets in South East part of Europe. This master thesis research investigates for price transmission between spatially separated markets. READ MORE