Essays about: "measuring public relations"

Found 3 essays containing the words measuring public relations.

  1. 1. Healthy measuring: The use of performance measures in the Swedish healthcare system

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Malin Lidforss; Robert Nyberg; [2016]
    Keywords : performance measures; public sector performance management; loose coupling; healthcare policy; use;

    Abstract : Ever since the rise of New Public Management in the 1970s, public sector performance management has been increasingly important around the world. Despite many critics, the use of performance measures (PMs) as a solution to measure the impact of reforms and public sector performance has increased especially in the healthcare sector. READ MORE

  3. 2. Do we have a common interest? : Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook.

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Sean Rembe Mc Hugh; Amanda Gibbs Sjödin; [2015]
    Keywords : political communication; strategic communication; reputation management; relationship marketing;

    Abstract : Title: Do we have a common interest? - Cultivating relationships or spreading information; a study of Strategic Political Communication on Facebook. Authors: Amanda Gibbs Sjödin & Sean Rembe Mc Hugh Course: Medie- och Kommunikationsvetenskap C, Bachelor Thesis Paper, 15hp, HT 2014. READ MORE

  4. 3. Public Relations Management in Large & Innovative Multinational Corporations : A qualitative & comparative study of Shell, Coloplast & Company A

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Paulinus Ihedioha; Evelina Husar; [2014]
    Keywords : Public relations; relationship management in public relations; impact of public relations; measuring public relations; communication;

    Abstract : Purpose:       The purpose of this study is to examine the factors that affect PR in multinational corporations (MNCs) today, and to explore how the factors affect PR management in the selected MNCs. Method:       A qualitative research was conducted through semi-structured interviews with PR managers at three multinational corporations. READ MORE